LOYALTY PROGRAMMES

Airline Loyalty Predictions for 2022
January 2022 Loyalty Programmes The Gift Club

Airline Loyalty Predictions for 2022

January 18, 2022
Loyalty Focus: Fundamental Buyer Motivations vs. the Power of Rewards and Discounts
January 2022 Loyalty Programmes

Loyalty Focus: Fundamental Buyer Motivations vs. the Power of Rewards and Discounts

January 17, 2022
Some Considerations when Getting into Loyalty
december2021 Loyalty Programmes

Some Considerations when Getting into Loyalty

December 6, 2021
Payments as the Simplest way to Engage and Retain Customers
Gift Cards Italian Gift Card Market Loyalty Programmes november2021

Payments as the Simplest way to Engage and Retain Customers

November 22, 2021
Let the Loyalty Program light in (What’s stopping you?) by Adam Posner, The Point of Loyalty
Loyalty Programmes november2021

Let the Loyalty Program light in (What’s stopping you?) by Adam Posner, The Point of Loyalty

November 8, 2021
Adding Partners to your Loyalty Programme Proposition: A six-step plan
Loyalty Programmes october2021

Adding Partners to your Loyalty Programme Proposition: A six-step plan

October 25, 2021
Marketing Lounge Partnership launch their research with YouGov – Loyalty and Incentivisation in the Financial Sector
Loyalty Programmes october2021

Marketing Lounge Partnership launch their research with YouGov – Loyalty and Incentivisation in the Financial Sector

October 25, 2021
Which of these Four Loyalty Archetypes do your customers belong to?
Loyalty Programmes october2021

Which of these Four Loyalty Archetypes do your customers belong to?

October 11, 2021
Superbrands Loyalty Series: How do Theatre Superbrands create Loyalty in the Competitive West End Theatreland?
Loyalty Programmes september2021

Superbrands Loyalty Series: How do Theatre Superbrands create Loyalty in the Competitive West End Theatreland?

September 28, 2021
Deadline Extended to Friday 8th October for your Loyalty Soap Box submissions. Get blogging!
Loyalty Marketing Loyalty Programmes september2021

Deadline Extended to Friday 8th October for your Loyalty Soap Box submissions. Get blogging!

September 28, 2021
OH NO! My Promotion is too Successful
Loyalty Programmes september2021

OH NO! My Promotion is too Successful

September 13, 2021
Discover Loyalty Program Trends Report 2021/2022 by Open Loyalty
Loyalty Programmes september2021

Discover Loyalty Program Trends Report 2021/2022 by Open Loyalty

September 13, 2021
Caroline Watson: A Honest blog from a CEO about how she Retains her Employees before Attempting to Retain Customers
Employee Engagement Loyalty Programmes september2021

Caroline Watson: A Honest blog from a CEO about how she Retains her Employees before Attempting to Retain Customers

September 13, 2021
The Ranking of New Zealand Loyalty Programmes 2021: For Love or Money reports by Adam Posner, CEO of The Point of Loyalty Australia
Australian Gift Card Market june2021 Loyalty Programmes

The Ranking of New Zealand Loyalty Programmes 2021: For Love or Money reports by Adam Posner, CEO of The Point of Loyalty Australia

June 24, 2021
The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers
june2021 Loyalty Programmes

The Traditional Loyalty Card is Outdated – Many of us still carry Loyalty or Membership Cards in our wallet, but they are more Likely to be used for Experiences than Retailers

June 17, 2021
The Loyalty Card is Not Dead…yet. Rather, it’s Heading Towards a Slow Death
june2021 Loyalty Programmes

The Loyalty Card is Not Dead…yet. Rather, it’s Heading Towards a Slow Death

June 9, 2021
The Future of Loyalty must lay in more Sophisticated Rewards for Customers – Integrating Loyalty Cards with Payment Cards is NOT the Best Way to Win Back Customers
june2021 Loyalty Programmes

The Future of Loyalty must lay in more Sophisticated Rewards for Customers – Integrating Loyalty Cards with Payment Cards is NOT the Best Way to Win Back Customers

June 9, 2021
Payment Card Linked Loyalty Programmes are the Next Generation of Loyalty, Replacing Traditional Loyalty Programmes
june2021 Loyalty Programmes

Payment Card Linked Loyalty Programmes are the Next Generation of Loyalty, Replacing Traditional Loyalty Programmes

June 9, 2021
Membership Propositions can cut out the Noise of Credit and Debit Cards for Consumers and Block out Competitors
june2021 Loyalty Programmes

Membership Propositions can cut out the Noise of Credit and Debit Cards for Consumers and Block out Competitors

June 9, 2021
How Card Linking Technology has Evolved and How it can be Used as an Innovation for the Loyalty Industry
june2021 Loyalty Programmes

How Card Linking Technology has Evolved and How it can be Used as an Innovation for the Loyalty Industry

June 9, 2021
Gen Z are the most Loyal Generation to a Brand – For Love or Money Reports
Australian Gift Card Market june2021 Loyalty Programmes

Gen Z are the most Loyal Generation to a Brand – For Love or Money Reports

June 8, 2021
Part 1 – Is the Loyalty Card Dead?
june2021 Loyalty Programmes

Part 1 – Is the Loyalty Card Dead?

June 8, 2021
Discovering “The How” in Personalisation by Kate Hamer, Customer Experience Consultant at CX Den
Loyalty Marketing Loyalty Programmes may2021

Discovering “The How” in Personalisation by Kate Hamer, Customer Experience Consultant at CX Den

May 25, 2021
Why we told one of Australia’s most Prolific Retailers NOT to Launch a Loyalty Program by Kristie Atkins from Wink
Australian Gift Card Market july2021 Loyalty Marketing Loyalty Programmes

Why we told one of Australia’s most Prolific Retailers NOT to Launch a Loyalty Program by Kristie Atkins from Wink

May 7, 2021
It’s not too late to Launch a Loyalty Program by Adam Posner, Australia
april2021 Loyalty Programmes

It’s not too late to Launch a Loyalty Program by Adam Posner, Australia

April 23, 2021
april2021 Loyalty Marketing Loyalty Programmes

Virgin Red predicts a £44 billion* UK spending spree in April

April 13, 2021
How Our Favourite Restaurants are Winning us Back with their Loyalty Programmes
Archive Hospitality Technology Loyalty Programmes march2021

How Our Favourite Restaurants are Winning us Back with their Loyalty Programmes

March 12, 2021
The New Era of Loyalty – what is motivating people to buy
january2021 Loyalty Marketing Loyalty Programmes

The New Era of Loyalty – what is motivating people to buy

January 29, 2021
The Depths of Consumer Data Psychology to win Loyalty
january2021 Loyalty Marketing Loyalty Programmes Podcasts

The Depths of Consumer Data Psychology to win Loyalty

January 22, 2021
An interview with Renae Trimble, (Former Director of Loyalty – Accor, Australia) by Adam Posner
Archive Australian Gift Card Market january2021 Loyalty Programmes

An interview with Renae Trimble, (Former Director of Loyalty – Accor, Australia) by Adam Posner

January 20, 2021
australia, loyalty programmes
Adopting Different Ways to Engage with Customers
january2021 Loyalty Marketing Loyalty Programmes

Adopting Different Ways to Engage with Customers

January 15, 2021
consumer engagement, customer engagement, digital loyalty
The Loyalty Programmes That Own Airlines
Incentives january2021 Loyalty Programmes

The Loyalty Programmes That Own Airlines

January 15, 2021
airline rewards, loyalty, loyalty programmes, travel
Interview with Anton, Co-Founder of Stampix
january2021 Loyalty Marketing Loyalty Programmes Rewards

Interview with Anton, Co-Founder of Stampix

January 12, 2021
Interview with Brand & Digital Specialist, Craig Smith, Ted Baker
january2021 Loyalty Marketing Loyalty Programmes

Interview with Brand & Digital Specialist, Craig Smith, Ted Baker

January 12, 2021
Connecting The Dots Between Branded Currency, Customer Experience and Loyalty
january2021 Loyalty Programmes

Connecting The Dots Between Branded Currency, Customer Experience and Loyalty

January 6, 2021
The Virtuous Circle of Customer and Employee Experience
Employee Engagement january2021 Loyalty Programmes

The Virtuous Circle of Customer and Employee Experience

January 6, 2021
Two Years of Retail Digital Transformation in Two Months
january2021 Loyalty Marketing Loyalty Programmes

Two Years of Retail Digital Transformation in Two Months

January 5, 2021
Chief Marketing Officers are Fighting to Build Brand Affections
december2020 Loyalty Marketing Loyalty Programmes

Chief Marketing Officers are Fighting to Build Brand Affections

December 14, 2020
We Are Falling in Love with Local Loyalty – But at What Cost to Loyalty Campaigns?
december2020 july2021 Loyalty Marketing Loyalty Programmes

We Are Falling in Love with Local Loyalty – But at What Cost to Loyalty Campaigns?

December 2, 2020
Benelux 2020 Incentive & Loyalty Market Trends by Gunther Everaert
Archive december2020 European Gift Card Market Incentives Loyalty Programmes

Benelux 2020 Incentive & Loyalty Market Trends by Gunther Everaert

December 1, 2020
We interview Simon Hay, CEO, tcc who are leading the way on retail loyalty
Loyalty Marketing Loyalty Programmes november2020

We interview Simon Hay, CEO, tcc who are leading the way on retail loyalty

November 24, 2020
The Fight Retailers have for Sales and Loyalty
Loyalty Marketing Loyalty Programmes november2020

The Fight Retailers have for Sales and Loyalty

November 24, 2020
Can loyalty programmes create healthy shoppers? tcc explores
Archive Loyalty Programmes november2020

Can loyalty programmes create healthy shoppers? tcc explores

November 19, 2020
Healthy Rewards – Grocers leading the way
Loyalty Marketing Loyalty Programmes november2020

Healthy Rewards – Grocers leading the way

November 17, 2020
Consumer Behaviour this Christmas – it is not how we know it.
Loyalty Marketing Loyalty Programmes november2020

Consumer Behaviour this Christmas – it is not how we know it.

November 11, 2020
Leveraging Lockdown 2 : How Retailers & Employers can get close to their customers and staff in the next 4 weeks
Loyalty Marketing Loyalty Programmes november2020

Leveraging Lockdown 2 : How Retailers & Employers can get close to their customers and staff in the next 4 weeks

November 6, 2020
How Grocery Stores are Tempting Customers Back to the High Street by Hadie Perkas, Editor
Loyalty Marketing Loyalty Programmes october2020

How Grocery Stores are Tempting Customers Back to the High Street by Hadie Perkas, Editor

October 26, 2020
Covid and Consequences On customer
Loyalty Programmes october2020

Covid and Consequences On customer

October 19, 2020
Love is the answer for the travel industry
Incentives Loyalty Programmes october2020

Love is the answer for the travel industry

October 12, 2020
Data vs Humans and how retailers can amplify their digital offering – with Craig Smith, Ted Baker
Loyalty Marketing Loyalty Programmes october2020 Podcasts

Data vs Humans and how retailers can amplify their digital offering – with Craig Smith, Ted Baker

October 5, 2020
The TCC Campaign Portal: a world first in loyalty By Matthew Betes, Corporate Marketing Director
Loyalty Marketing Loyalty Programmes october2020

The TCC Campaign Portal: a world first in loyalty By Matthew Betes, Corporate Marketing Director

October 5, 2020
The Loyalty Landscape – Olivia Jackson
Archive Loyalty Programmes october2020

The Loyalty Landscape – Olivia Jackson

October 5, 2020
A data analyst and a behavioural psychologist walk into a bar…
Loyalty Programmes october2020

A data analyst and a behavioural psychologist walk into a bar…

October 5, 2020
VIP Reward
Loyalty Marketing Loyalty Programmes september2020

VIP Reward

September 28, 2020
An interview with Brand & Digital Specialist, Craig Smith on how retailers can amplify their digital offering, data vs humans and emotional loyalty technology
Loyalty Marketing Loyalty Programmes september2020

An interview with Brand & Digital Specialist, Craig Smith on how retailers can amplify their digital offering, data vs humans and emotional loyalty technology

September 28, 2020
Why sustainability can make the difference in loyalty campaigns By Matthew Betes, Corporate Marketing Director, TCC global
Loyalty Marketing Loyalty Programmes september2020

Why sustainability can make the difference in loyalty campaigns By Matthew Betes, Corporate Marketing Director, TCC global

September 28, 2020
Do customers buy from brands on the basis of Love?
Loyalty Programmes Podcasts september2020

Do customers buy from brands on the basis of Love?

September 16, 2020
Bindu Menon Raj – Thought leadership on bringing loyalty to retail through digital innovations
Loyalty Programmes Podcasts september2020

Bindu Menon Raj – Thought leadership on bringing loyalty to retail through digital innovations

September 14, 2020