A gift card bought for purely selfish reasons or shopping purely for a personal reward?! Exploring our self-gifting psyche and how brands can leverage this in their marketing activities.
“Self-gifting and rewarding ourselves is probably misunderstood or underestimated by most consumer brands and companies globally, while self-care is the new motto. During the pandemic, self-gifting has been used by isolated individuals as a coping mechanism.
How can companies include it in their strategy for employee retention, customer acquisition and shopping habits? Would it differ from one country to another?”
These are the questions we will explore during this exciting panel session., hosted by Hadie, Founder of The Gift Club and moderated by Julie Barbier-Leblan, CEO and Co-Founder of Merit Incentives.
They will be joined by panellists:
Kathy Heath, CEO and Co-Founder of Healthy Minds Club
Dr Simon Moore, CEO and Chartered Psychologist at IB, the Behavioural Strategy Agency
Christian Haubold, Founder/MD of 1Concepts AG
Louise Doyle, CEO of Needi
*Sponsored by Merit Incentives