Inside Stories: Ben Rachel, Founder of London based customer engagement agency Soul. In an interview where we discuss ‘The Depths of Consumer Data Psychology to win Loyalty’
Our Founder, Hadie Perkas, chats to Ben Rachel, Founder of Soul, a London based customer engagement agency who take a deep dive into consumer data psychology and the sub conscious drivers of consumer behaviour. They go right under the skin of how retailers can strengthen their engagement and improve loyalty by getting a full understanding of their customers’ need states. It’s a fascinating watch!