The industry annual key State of the Nation research carried out by the Gift Card & Voucher Association (GCVA) and delivered by Global Data Plc . is available now.

This insight is gained from researching 2,000 UK wide gift card buyers in January 2021. This year, further depth and context have been provided including insight from monthly consumer research to quantify how the pandemic has impacted consumer behaviour in #giftcards .

2020 saw some clear trends – from stores to online; from physical to digital B2C to B2B. Some of these trends were already present in the market, with the pandemic serving to accelerate their development.

Full digital report available to purchase £750 ex vat, discounted to £650 quoting GIFTCLUB100 until April 30. Please email info@the-gift-club.com for more information on how to purchase this insightful report.

GCVA members can access the report for free.