Redu Group Welcomes New Head Of Retail Partnerships

Redu Group, a leading provider of employee benefit & retail marketing solutions, is pleased to announce the appointment of Adam Hobbs as Head of Retail Partnerships, a new role for the organisation.

In his new role, Adam will be responsible for building relationships with Redu Group’s existing retail partners and new retail brands to increase sales, retention, loyalty and maximise customer acquisition through innovative gift card solutions.

Adam, who was previously UK Managing Director and Vice Principal of Global Supply at WeGift, brings his 12 years of experience in the gift card industry, working for both agencies and in-house retail brands internationally, across both business and consumer markets.

Adam is also Vice Chairman of the Gift Card and Voucher Association, which is the industry organisation that represents retailers, issuers, and suppliers in what is today a 7-billion-pound gift card and stored value solutions market.

Commenting on his new role, Adam said: “I’m really excited to be joining such a young and dynamic company. The technology that Redu Group has developed, and their recent acquisitions means that we are able to offer market leading end-to-end gift card solutions to retailers at scale. Unlocking new and incremental revenue streams across a range of different verticals and sectors.

“The team have made some remarkable progress so far and I’m looking forward to helping accelerate their growth in the years ahead”

Gary Hunter, CEO of Redu Group said “This is an exciting time for Redu as we have moved into the gift card market with our recent acquisition. Getting Adam on board with his fantastic experience and knowledge will really help us accelerate in this space”

Adam Hobbs – Head of Retail Partnerships

Founded in 2014, County Durham based employee benefit & retail marketing firm Redu Group have a portfolio of services and brands that operate in the retail, rewards, marketing, and e-commerce sectors.

They are a leading provider of innovative retail marketing solutions such as end to end gift card programmes, voucher code management and loyalty programmes designed to help businesses increase sales, customer acquisition and retention.

Some of their clients include Greggs, Sainsburys, Hobbycraft, New Look, Hays Travel and Eddie Stobart.

For further information please visit