B2B Gift Card Best Practices – US vs Europe Webinar

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Recently we hosted a webinar to discuss best practices for B2B and the similarities and differences to consider how B2B gift cards are managed in the US and the UK/Europe.

Hosted by The Gift Club in alliance with Incentive Gift Card Coalition.

Thank you to our panellists:

  • Benita Johnson, HomeChef (moderator)
  • Jana Allen King, Partner at Logan & Partners (US)
  • Katie Wilkinson, MD of Jigsaw Solutions
  • Isadora Werneck, Partner at Logan Partners
  • Todd Tomlin, Co-Founder/COO of Ncentiva
  • David Forsyth, Senior Manager Gift Cards, Adidas

Some questions that were asked and answered:

  • What is B2B?
  • Why B2B?
  • What’s the difference in usage?
  • Are there differences in consumer perception and/or redemption patterns?
  • What should brands consider from a legal perspective?
  • Can you provide some examples of cross border regulatory differences?
  • What are the red flags, key best practices before operating in Europe or the US?
  • What are some other considerations and tools/systems a brand should consider when building a B2B program?
  • How do brands start to build sales in B2B?

To download a copy and watch / listen to the webinar click here .