Member Podcast: Loyalty, specifically in the shopping mall environment, is all about connections
Our founder Hadie, catches up with loyalty tech guru, Ben Chesser. He's the founder and CEO of Coniq who specialise in providing expertise and technology solutions for physical retailers and malls. She's known Ben for many years as a key member of the loyalty space in London with close to 15 years experience. He's got a lot to say about it and they delve into the origins of shopping malls, why loyalty is about connections and not about points and how he had to be dug out of a rather nasty pile of bananas!