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Hiring Your Tech Team in a Skills Short Market – 4 tips for success

Data across a range of sectors shows that employers are currently hiring in candidate short markets, and this could not be more true of the tech world. Remote working has made the tech job market more competitive, whilst rising salaries is also creating somewhat of a bidding war between employers.

By |2022-11-09T22:45:30+00:00November 9, 2022|November 2022, Recruitment, The Gift Club|0 Comments

Welcome to the GoGift Vibe

If you asked us to describe GoGift in two words, we’d probably go with “Global Gifting.” We love everything that has to do with gifting, and we’re even more obsessed with making a global impact when it comes to gifting and the environment – a little effort that makes for a memorable moment across borders. But putting aside our stance as gifting aficionados and worldly enthusiasts, GoGift is much more than gift cards and incentives. A unique culture binds us GoGifters, not just geographically, but within our location and work environment. If you didn’t already know about our space and surroundings, we have fun facts to share about GoGift’s everyday life.

By |2022-11-09T23:01:50+00:00November 9, 2022|November 2022, The Gift Club|0 Comments

New Webinar – Looking at Innovations in Employee Rewards and Recognition A Year Ahead by The Gift Club and Virgin Incentives

At a time when the economic landscape is tough, businesses may be considering new ways to engage their workforce and support them further. Creating a happy workplace environment is a crucial step to help businesses retain and attract top talent. Employees that feel a high level of job satisfaction, for reasons such as their values align with their employers, and they feel respected and rewarded are more likely to act as brand champions and openly embrace the business culture.

How to drive customer acquisition in the cost-of-living crisis

If 2022 will be remembered as the year of the cost-of-living crisis, 2023 will be the year when its impact is felt most keenly. Behind a headline rate of inflation – stubbornly stuck at around 10% since April - are formidable increases in petrol, gas, electricity rent and, of course, utilities. Today, it costs twice as much to put the heating on and 60% more to boil a kettle as it did a year ago. Add to that potential increases and rising housing costs and the pool of disposable income is fast evaporating. For marketers tasked with acquiring new customers, the squeeze on consumer finances at a time of suppressed wage growth will make a challenging job even tougher in the year ahead.

By |2022-11-09T23:01:24+00:00November 9, 2022|November 2022, The Gift Club|0 Comments

A model of human decision making

At Anthrolytics, we have been focussing on what motivates consumers to make the decisions that they do; why do they decide to buy? and how do they decide which brands to buy from? The decision-making model below illustrates some of the factors that influence how customers make those decisions:

By |2022-10-26T21:29:53+00:00October 26, 2022|October 2022, The Gift Club|0 Comments

Our New Partner Portal: Please, help yourself

“Would you just let me do it myself!”  Sound familiar? It’s nothing new to suggest we all like to be self-sufficient these days – online shopping, online banking and self-service tills are commonplace and often preferred over face-to-face customer service. If it works, self-service can be quicker and gives customers a sense of autonomy (at least until you forgot to weigh your bag for life or need approval to buy wine).

By |2022-10-27T08:28:03+00:00October 26, 2022|October 2022, The Gift Club|0 Comments

Creating A Positive Onboarding Employee Experience – 5 Tips

Onboarding new people into a business has always been a key talking point for hiring managers, business owners or HR professionals with the conversation focused on how you create the best experience. The last 2 years have meant a shift in how onboarding is conducted, moving away from your conventional boardroom style set up, to teams/zoom calls with people dotted all around the country or even the world. This in itself has presented issues and a disconnect between new starters and their new teams.

By |2022-10-12T09:30:59+00:00October 12, 2022|October 2022, Recruitment, The Gift Club|0 Comments

IGCC Press Releases

MINNEAPOLIS – August 17, 2022 – The Incentive Gift Card Council, a strategic industry group within the Incentive Marketing Association (IMA), announced it is now the Incentive Gift Card Coalition (IGCC). The new logo and name were unveiled to IGCC members at the IMA Summit last month followed by this week’s public announcement. “We’ve been a ‘council’ for over 20 years, and the word felt too far removed from the collaborative environment we all experience,” Benita Johnson, CPIM, Home Chef, IGCC immediate past president, said. “Our networking is outstanding. It’s more than sharing expertise and best practices. It’s about comradery and compassion. We know we are all in this together,” Johnson added.

By |2022-10-13T07:34:19+00:00October 12, 2022|October 2022, Press Releases, The Gift Club|0 Comments

Loyalty programs – it’s time to eat some humble pie

It seems to me loyalty programs are going through a wave of popularity. In my view (yes confirmation bias exists here), some of the reasons I have been reflecting on, in no particular order are: 1. The ‘crumbling cookie’ and the urgency to gain zero- and first-party data 2. The rising cost of new customer acquisition and a swing towards investing in existing customer retention and growth

By |2022-10-12T08:56:19+00:00October 12, 2022|Loyalty Programmes, October 2022, The Gift Club|0 Comments
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