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Founders and CEOs podcast: Their Why, Their Will, Their Way with Claire Morris, Co-Founder and Director at Prezzee Inc

A candid chin wag on taking a big fat light bulb moment to become the largest digital gift card marketplace in Australia.

By |2023-06-16T06:52:33+00:00May 30, 2023|Podcasts, The Gift Club|0 Comments

Founders and CEOs podcast: Their Why, Their Will, Their Way with Dan Brookman, CEO and Co-Founder at Toggle

Inspired by his parents and Richard Branson at an early age, Dan set out on a young career journey through a labyrinth of board game design

By |2023-05-11T12:11:11+00:00April 27, 2023|Podcasts, The Gift Club|0 Comments

Member Podcast: Democratising the gift card industry – An interview with Paul Swinton, CEO at B4B Payments

B4B is now entering its 17th year and was recently bought by Banking Circle, the fintech bank, with a view to providing card issuance services.

By |2023-04-25T18:11:20+00:00April 21, 2023|Podcasts, The Gift Club|0 Comments

Three Considerations for Your B2B Corporate Gift Card Program

The popularity of gift cards among consumers is well-documented, as the InComm Payments 2022 Holiday Report found that U.S. shoppers ranked gift cards as the top item they most anticipated purchasing during the holiday season.

By |2023-04-21T17:05:31+00:00April 21, 2023|The Gift Club|0 Comments

Unlock the Secrets of a Successful Loyalty Program: The Top 10 Trends for 2023

Keeping up with industry trends and understanding the underlying statistics is essential to stay competitive and create a memorable experience for your customers. That's why we at Reward the World™ have put together a comprehensive guide on the Top 10 trends in the loyalty industry for 2023.

By |2023-04-21T17:04:45+00:00April 21, 2023|Loyalty Programmes, The Gift Club|0 Comments

Spotlight on 1concepts: Fulfilling our work culture promises while merchandising incentives

1concepts are the European experts for premium merchandise, fulfilment, and after-sales service. We offer over 6000 SKUs across 300 premium brands to boost employee and customer loyalty, incentive, reward, and engagement programmes in over 32 countries.

By |2023-04-21T17:03:43+00:00April 21, 2023|The Gift Club|0 Comments

Snapshot marketing metrics are undermining CMOs’ valuable work

It’s clear to anyone in the marketing industry that a serious disconnect has developed between CEOs/CFOs and CMOs, triggered by the C-suite’s insistence on using static, and isolated metrics to measure marketing performance.

By |2023-04-21T17:02:50+00:00April 21, 2023|The Gift Club|0 Comments

Recognizing Generative AI as an Opportunity for New and Rewarding Experiences

IGD’s UK trend report predicts that there will be more loyalty and reward scheme competition in 2023. One stated reason for this is the evolution and recent successes of existing schemes

By |2023-04-27T16:11:09+00:00April 21, 2023|The Gift Club|0 Comments
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