Moving the industry towards holistic payments solutions
The gift card and loyalty industry is growing at an exponential rate. Reports predict an overall market growth of 14.2% and a worth of $724.3 billion by 20281.
Founders and CEOs podcast: Their Why, Their Will, Their Way with Claire Morris, Co-Founder and Director at Prezzee Inc
A candid chin wag on taking a big fat light bulb moment to become the largest digital gift card marketplace in Australia.
Founders and CEOs podcast: Their Why, Their Will, Their Way with Dan Brookman, CEO and Co-Founder at Toggle
Inspired by his parents and Richard Branson at an early age, Dan set out on a young career journey through a labyrinth of board game design
Four ways to tackle fraud as an industry
Wherever there is money, there will be fraud. It’s a sad fact of modern life. Gift card fraud in particular is on the rise and no digital or physical reseller is exempt from needing to face this problem head on.
Member Podcast: Democratising the gift card industry – An interview with Paul Swinton, CEO at B4B Payments
B4B is now entering its 17th year and was recently bought by Banking Circle, the fintech bank, with a view to providing card issuance services.
Three Considerations for Your B2B Corporate Gift Card Program
The popularity of gift cards among consumers is well-documented, as the InComm Payments 2022 Holiday Report found that U.S. shoppers ranked gift cards as the top item they most anticipated purchasing during the holiday season.
Unlock the Secrets of a Successful Loyalty Program: The Top 10 Trends for 2023
Keeping up with industry trends and understanding the underlying statistics is essential to stay competitive and create a memorable experience for your customers. That's why we at Reward the World™ have put together a comprehensive guide on the Top 10 trends in the loyalty industry for 2023.
Spotlight on 1concepts: Fulfilling our work culture promises while merchandising incentives
1concepts are the European experts for premium merchandise, fulfilment, and after-sales service. We offer over 6000 SKUs across 300 premium brands to boost employee and customer loyalty, incentive, reward, and engagement programmes in over 32 countries.
Snapshot marketing metrics are undermining CMOs’ valuable work
It’s clear to anyone in the marketing industry that a serious disconnect has developed between CEOs/CFOs and CMOs, triggered by the C-suite’s insistence on using static, and isolated metrics to measure marketing performance.
Recognizing Generative AI as an Opportunity for New and Rewarding Experiences
IGD’s UK trend report predicts that there will be more loyalty and reward scheme competition in 2023. One stated reason for this is the evolution and recent successes of existing schemes