October 2022

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Consumers turn to gift cards to help mitigate the cost-of-living rise

A quarter (25%) of consumers concerned about cost-of-living pressure are turning to gift cards to help control spending October 19th, 2022 - London - Despite governments across Europe implementing measures to mitigate the cost-of-living crisis, consumers are still facing ongoing challenges. For many, this means redirecting limited disposable income into everyday living costs and turning to gift cards as a means of budgeting. When it comes to current macroeconomic pressures, new research finds the number one concern across Europe is food prices, followed closely by inflation. Additionally, an overwhelming 50% of those surveyed were concerned by fuel and utilities costs.

By |2022-10-27T08:21:46+00:00October 26, 2022|October 2022, Press Releases|0 Comments

Interviewing! The good, the bad and the downright ugly – Part Two

In Part 1 of this article, I talk about the psychology of interviewing? I talk about preparation, an approach to questioning and the need to change the method of interviewing in order to increase the positivity of the experience for both the candidate and interviewer alike. Why? Because a bad experience will not be confined to the interview room, but on the flip side, neither will a positive one.

Managing Candidates

So why is the candidate experience so important and how do you achieve it? There are a variety of elements which contribute to a good experience, but I hope these suggestions will make it great! Your influence over the candidate journey starts with the selection process, whether you are using a recruiter or sifting candidates from an advertisement. Have a clear vision of your expectations of what you’re looking for, not just from a skills perspective, but the person overall. Once you have assessed the skills, check out any information which may be provided which outlines any personal achievements or interests which will help the steer. What you are trying to achieve is to reduce the number of candidates until you have your top 3 or 4 max. There really is no point in interviewing more than this for any given role, because the process will quickly become unmanageable (I will explain why later). You have to be decisive and choose the eventual new hire from this group. If the sifting and selection process is right, this should be the successful outcome every time.

By |2022-10-27T08:25:05+00:00October 26, 2022|October 2022, Recruitment|0 Comments

A model of human decision making

At Anthrolytics, we have been focussing on what motivates consumers to make the decisions that they do; why do they decide to buy? and how do they decide which brands to buy from? The decision-making model below illustrates some of the factors that influence how customers make those decisions:

By |2022-10-26T21:29:53+00:00October 26, 2022|October 2022, The Gift Club|0 Comments

Survey Says Employees Prefer Gift Card Incentives

Incentive programs can be a valuable tool for organizations to reduce costly employee turnover, and the most successful programs ensure employee rewards are meaningful. To help organizations better understand how employees feel about workplace recognition, InComm InCentives conducted a 2022 survey of more than 1,200 full-time workers based in the United States. The report found a significant number of employees feel underappreciated, but a monetary-based incentive program may help reduce that trend and improve retention. 

Our New Partner Portal: Please, help yourself

“Would you just let me do it myself!”  Sound familiar? It’s nothing new to suggest we all like to be self-sufficient these days – online shopping, online banking and self-service tills are commonplace and often preferred over face-to-face customer service. If it works, self-service can be quicker and gives customers a sense of autonomy (at least until you forgot to weigh your bag for life or need approval to buy wine).

By |2022-10-27T08:28:03+00:00October 26, 2022|October 2022, The Gift Club|0 Comments

How to optimise your wellbeing through the cost-of-living crisis

Is the cost of living making you feel stressed, anxious, or overwhelmed? This is entirely normal, and we need to be conscious that we all face difficult times, and economic crisis impacts everyone in the community. Feeling uncertain about the future, loss of income, inability to pay bills, inflation, and unemployment are some key causes that affect our overall health. But, taking care of our mental and physical health is absolutely key in order to be resilient and successfully get through it. A recent YouGov poll commissioned by the Royal College of Physicians found that 55% of people asked about the cost-of-living crisis felt rising costs had negatively affected their health. Moreover, the latest Inflation Nation report from the Yorkshire Building Society reports that more than 67% of adults are concerned by the impact of the cost-of-living crisis, with almost half (46%) reporting a deterioration in their mental health as a result.

By |2022-10-27T08:24:05+00:00October 26, 2022|Employee Wellbeing, October 2022|0 Comments

TheFork keeps evolving in the restaurant industry after 15 years of amazing dining experiences

When did it all start TheFork has revolutionised the market suggesting a new and unique model in Europe by providing the first online booking diary. With this digital solution, TheFork disrupted the market and eased the research of restaurants, and the bookings and benefiting from the personal recommendations thanks to the grading and reviews of the users. On the restoration side, TheFork has simplified the management of the operations for the restaurant managers by allowing them to focus on the heart of their activity, their cuisine and their clients.

By |2022-10-27T08:20:04+00:00October 26, 2022|Gift Cards, October 2022|0 Comments

Creating A Positive Onboarding Employee Experience – 5 Tips

Onboarding new people into a business has always been a key talking point for hiring managers, business owners or HR professionals with the conversation focused on how you create the best experience. The last 2 years have meant a shift in how onboarding is conducted, moving away from your conventional boardroom style set up, to teams/zoom calls with people dotted all around the country or even the world. This in itself has presented issues and a disconnect between new starters and their new teams.

By |2022-10-12T09:30:59+00:00October 12, 2022|October 2022, Recruitment, The Gift Club|0 Comments

IGCC Press Releases

MINNEAPOLIS – August 17, 2022 – The Incentive Gift Card Council, a strategic industry group within the Incentive Marketing Association (IMA), announced it is now the Incentive Gift Card Coalition (IGCC). The new logo and name were unveiled to IGCC members at the IMA Summit last month followed by this week’s public announcement. “We’ve been a ‘council’ for over 20 years, and the word felt too far removed from the collaborative environment we all experience,” Benita Johnson, CPIM, Home Chef, IGCC immediate past president, said. “Our networking is outstanding. It’s more than sharing expertise and best practices. It’s about comradery and compassion. We know we are all in this together,” Johnson added.

By |2022-10-13T07:34:19+00:00October 12, 2022|October 2022, Press Releases, The Gift Club|0 Comments
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