November 2022

If you asked us to describe GoGift in two words, we’d probably go with “Global Gifting.” We love everything that has to do with gifting, and we’re even more obsessed with making a global impact when it comes to gifting and the environment – a little effort that makes for a memorable moment across borders. But putting aside our stance as gifting aficionados and worldly enthusiasts, GoGift is much more than gift cards and incentives. A unique culture binds us GoGifters, not just geographically, but within our location and work environment. If you didn’t already know about our space and surroundings, we have fun facts to share about GoGift’s everyday life.

If 2022 will be remembered as the year of the cost-of-living crisis, 2023 will be the year when its impact is felt most keenly. Behind a headline rate of inflation – stubbornly stuck at around 10% since April - are formidable increases in petrol, gas, electricity rent and, of course, utilities. Today, it costs twice as much to put the heating on and 60% more to boil a kettle as it did a year ago. Add to that potential increases and rising housing costs and the pool of disposable income is fast evaporating. For marketers tasked with acquiring new customers, the squeeze on consumer finances at a time of suppressed wage growth will make a challenging job even tougher in the year ahead.