Loyalty Programmes: Nurtured, Engineered, or Both?
This article explores the concept of whether loyalty can be (should be?) nurtured or engineered, or a mix of the two. Industry experts weigh in on the question, and we look at the different methods of creating a successful programme. Picture the scene – Our founder, Hadie and her family are off to New York on their jollies. They’ve got free plane tickets thanks to their long-standing loyalty to their credit card company.