Immediacy – The Future of Loyalty Tech Webinar
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Recently, we explored how loyalty marketers can use data and tech to get customers to swiftly act and if immediacy is the future of loyalty technology. During this webinar, we discussed the future of data-driven marketing and how to get ahead. We talked about
the old ways, the new ways and how they can / can’t work together to try and find that silver bullet.
To download a copy and watch / listen to the webinar click here .
Hosted by our Founder, Hadie:
Thank you to our panellists:
- Premal Patel, VP/Managing Director at Catalina
- Colin Munro, MD of Miconex
- Tom Peace, Managing Director at The Loyalty People
- Lia Grimberg, Principal, Radicle Loyalty
- Matthew Betes, Marketing Director at Prosper Loyalty
Some questions that were asked and answered:
- How would you sum up the status of loyalty right now? What are brands not doing with technology that they could be? I guess this is a question of data silos.
- What are the challenges they have to create successful targeted and personalised campaigns
- How important is immediacy to consumers?
- Do marketing campaigns that surprise and delight have to be personalised?
- Are there times that customers don’t want personalised offers?
- Subscription loyalty – is the experience good enough?
- What impact does AI have on the delivery of loyalty programmes?
- What’s the value of AI to marketers? Is AI cost saving? When does it not work?
- What about digital wallets and super apps? Card-linking and open banking…. Is this the future of loyalty tech or are we always going to be missing the human touch?
- What value do customers get from sharing their data?
- Is it time for brands to work together? What are the tech barriers? What are the opportunities for data capture?
- With so many data-sets and channels is there really one loyalty platform that can deliver the eutopia service
To download a copy and watch / listen to the webinar click here .
