The Big Handshake



Come together with like-minded professionals for an afternoon of meaningful networking and insightful panel sessions that examine top-of-mind loyalty and engagement topics. An absolute must for anyone associated with the loyalty, engagement, incentive, reward, or gift card space; you do not need to be a current member of The Gift Club to attend.

With representatives from over 55 leading brands already joining us, we only have a limited number of tickets left. Secure your place now to avoid missing out.


2:00pm – Registration with tea and coffee
2:20pm – Meaningful networking with businesses YOU want to talk to
3:20pm – 2x interactive panel sessions led by industry experts
4:15pm – A second opportunity to network with like minded professionals
5:00pm – Cocktails, canapés and awesome entertainment
7:00pm – Close



Panel Session One – sponsored by Merit Incentives

“Employee Engagement Influences Customer Loyalty”

In this session, industry heavyweights will interact with the audience to explore the relationship between these two vital elements of every business. Hosted by Tom Peace, MD of The Loyalty People and moderated by Merit Incentives, our panellists will discuss what needs to happen to create internal and external business excellence for brands and corporations. They’ll answer questions such as:

  • Is there a silver bullet to align employee engagement with customer loyalty?
  • Is it possible to build a single loyalty and rewards program that drives both aspects with the same measurable goal and outcome?

Meet the panellists

EK (1)

Eleanor Kirby, Head of Buying, Europe, O.C. Tanner

Eleanor is an experienced leader of Buying and Business Development teams. At O.C. Tanner, Eleanor is responsible for the Gift Voucher/Experience strategy, curating a robust merchandise catalogue sourced directly from many of the world’s largest brands, and the development of custom awards.

Dave Robinson

Dave Robinson, Member Strategy Director, Virgin Red

For the last 10 years, Dave has been closely involved in building customer loyalty and delivering CRM programmes and targeted communications utilising one of UK retail’s most powerful data foundations.

PeterD - No BG

Peter Dorrington, Chief Strategy Officer, Anthrolytics Ltd

An expert in Customer and Employee Experience Management Analytics, Peter has spent over 20 years advising boards on the strategic use of data and analytics related to customer and employee experience and loyalty management.

Jan Viljoen

Jane Vilijoen, Corporate Psychologist & Founder, Best Hopes Coaching and Consulting

Specialising in the fields of Emotional Intelligence, leadership and building trust, Jane supports organisations with team and leadership development programmes. She leverages a combination of neuroscience and positive psychology for improved productivity, strategic achievement, self-management, communication, and engagement.

Perry Timms (1)

Perry Timms, Founder and Chief Energy Officer, PTHR

Perry is a proud Chartered member of the CIPD and is a 5x member of HR Magazine’s HR Most Influential list. He is currently named as the Number 1 Most Influential Thinker in HR for 2022.

He is an international TEDx speaker and award-winning writer on the future of work, HR & learning.

Got a question you’d like our panellists to answer

Send us an email and we’ll pop it on our Q&A list.

Panel session two

“Gift Card, Payment and Loyalty Fraud” 

Our next panel looks at the increasing importance of protection against the dangers of fraudulent gift card and loyalty program use. Covering everything from account takeovers to decisioning software, we’ll also find out how the industry can support a new, national campaign led by UK Finance.

Meet the panellists


Sarah Sinden, Economic Crimes Customer Education Strategy Manager and founder of the Take Five to Stop Fraud Campaign, UK Finance

Sarah currently leads the industry Economic Crime fraud prevention education and awareness activities at UK Finance and is responsible for the development management of the Take Five to Stop Fraud awareness and behaviour change campaign. 

Sarah is also a director of the Fraud’s Women’s Network (FWN).

MichaelSmith 3 (2)

Michael Smith, Co-Founder, Loyalty Security Alliance

Now co-founder of the Loyalty Security Alliance (LSA) and a Board Advisor for Airline Information (Ai Events), Michael’s career includes time spent in Financial Services and at British Airways where he managed the non-air partners in the Frequent Flyer Program.

He regularly speaks on the topics of Account Take-over and Loyalty Fraud.

LI profile

Peter Taylor, Director, Peter Taylor Consultants Ltd

Peter is a former UK CID officer who went on to build his reputation disrupting organised claims fraud for the insurance industry. Peter now provides consultancy, investigation & training for clients in retail, banking, insurance, technology, and the private sector. 

Peter has produced the cybercrime triangle theory which is increasingly being recognised and used in the UK and beyond.

Paul Maskall 1

Paul Maskall, Fraud and Cybercrime Prevention Manager, Dedicated Card and Payment Crime Unit, UK Finance

With a background in law enforcement, intelligence, counter terrorism, cybercrime and fraud, Paul now works within the Dedicated Card and Payment Crime Unit (DCPCU) at UK Finance.

Recently appearing on BBC Crimewatch Live, Rip off Britain and BBC Radio 1xtra, Paul applies behavioural and psychological principles to his work to maximise impact and prevent fraud and cybercrime across strategy, innovation and education.

Headshot photo v3

Catriona Still, Head of Fraud Prevention and Training, Dedicated Card and Payment Crime Unit, UK Finance

Cat’s 20+ years in fraud span the retail branch network and the Special Investigations Department at Nationwide Building Society. She then moved to UK Finance to manage the Industry’s Strategic Threat Management Process and the Fraud Intelligence Team.

Cat was seconded to the Financial Industry’s sponsored Police unit where she has been for the last three years.

Got a question you’d like our panellists to answer

Send us an email and we’ll pop it on our Q&A list.


This event is about being relevant, so it’s our aim to deliver the best networking experience you’ve ever had. To do this, we’ll be working some nifty, colour-coded magic behind-the-scenes to work out which businesses YOU should be talking to.

But we’re going to need your help to get our wands-a-waving.

When you purchase a ticket, we will require you to complete a ‘Networking Priorities Form’ within 5 days of transaction. Not only will this verify your attendance, it’ll allow us to calculate our totally scientific*, match-making algorithm ahead of the big day. When you arrive, we’ll reveal which businesses you should talk to for a higher chance of a meaningful, collaborative conversation.

*Not at all scientific, but hopefully very effective.


The Loyalty People – Event Partner

“The Loyalty People are strategic consultants with a laser focus on Loyalty, CRM and customer engagement. We build loyalty strategy and help our clients to create innovative and differentiated customer engagement.

We work with our tech and service partners to provide end-to-end customer loyalty solution for our clients. We also run a FREE global loyalty community where our members enjoy the latest loyalty insight, market trends, expert opinion and new news.  You can subscribe on our site at

Ecologi – Sustainability Partner

Ecologi is a platform for real climate action that facilitates the funding of both tree planting and carbon reduction projects around the world through its simple but powerful subscription service. 

Ecologi is proud to announce it has partnered with The Gift Club to plant a tree for every attendee at the upcoming Big Handshake networking event. By doing so, The Gift Club hopes to raise awareness of climate action among the participating businesses, all of whom have a role to play in the fight against climate change.”

Take Five – Community Action Supporter

“Take Five is a national campaign that offers straightforward and impartial advice to help everyone protect themselves from preventable financial fraud. This includes email deception and phone-based scams as well as online fraud – particularly where criminals impersonate trusted organisations.

Led by UK Finance, the campaign is delivered with and through a range of partners in the UK payments industry, financial services firms, law enforcement agencies, telecommunication providers, commercial, public and third sector organisations.”

Merit Incentives – Session One Sponsor

Merit Incentives uses innovative technologies for B2B clients to service customers with an online gift registry and customised engagement strategies using gift cards, merchandise & rewards in the Middle East, APAC and globally.

Scroll down to find out more about our Sponsorship Opportunities

Sponsors confirmed by 5pm on Friday 19th August will benefit from a 5% discount.


We will be surrounded by representatives from over 55 brands and counting. Make sure these attendees know who you are, what you do and why you’re a serious player in our wonderful industry.

With four types of sponsorship available, our aim is to put your brand front of mind before, during and after The Big Handshake takes place. To secure your position as a sponsor, email us today.


  • 2-month promotional campaign
  • Branding pre, during & post event on web and social, plus signage onsite
  • Opportunity to moderate a panel discussion
  • Editorial features in newsletter
  • Branded content included within goody bag (to be provided by you)
  • Delegate list of opted in registrants for your own outreach
  • Complimentary tickets

From £5000

Cocktails Sponsor – 1x OPPORTUNITY AVAILABLE

  • 1-month promotional campaign
  • Branding pre, during & post event on web and social, plus signage onsite
  • 3-minute pitch to introduce our highly anticipated cocktail hour
  • Branded content included within goody bag (to be provided by you)
  • Complimentary tickets

From £2500

Entertainment Sponsor – 1x OPPORTUNITY AVAILABLE

  • 2-week promotional campaign
  • Branding pre, during & post event on web and social, plus signage onsite
  • Branded content included within goody bag (to be provided by you)
  • 1 x complimentary ticket

From £1600


  • Double-sided branding on outside of tote bag
  • Branded content included within goody bag (to be provided by you)
  • 1 x social media pre-event post & onsite signage
  • 1 x complimentary ticket

From £800

Sponsors confirmed by 5pm on Friday 19th August will benefit from a 5% discount.

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