Co-op Career Celebration Case Study

By Terryberry

The Co-op is a brand we all recognise and is made up of a diverse set of businesses including 2,500 grocery stores, funeral care, insurance, and legal services, employing almost 70,000 people. Over half of the Co-operative Group’s workforce has worked for the organisation for five years or more.

Keen to recognise this loyalty, the Co-op wanted to personally reward each of its colleagues’ work anniversaries and appointed Terryberry to create a bespoke, online reward and recognition solution, to ensure all its employees’ work milestones are celebrated and their commitment rewarded by line managers.

Having successfully introduced an employee reward scheme for long-service back in 2010, the scheme had been well received throughout the business, and it had a positive impact on staff morale.

However, with such a large and widely distributed workforce, it was often difficult to mark these anniversaries effectively as line managers were unaware of when they were or how to celebrate them. The Co-op also needed its rewards scheme to be digital, to make it easily accessible for the entire workforce.

Jane Walapu, colleague recognition programme lead at the Co-op explains:
“Our existing rewards system had worked well over the years, but we were keen to extend its reach and make it easier for our colleagues to access it, alongside empowering our line managers to celebrate their team members’ career milestones.”

See how the Co-op achieved x10 engagement in their employee reward & recognition programme.

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