Your Guide to Corporate Gifting for Christmas 2022

By Riz Tarer, Senior B2B Marketing Lead, Virgin Incentives

What is Corporate Gifting?

How you execute your corporate gifting strategy within your business is one of the keys to unlocking more potential from your clients and employees, simply through building better and stronger relationships with them. Harvard Business Review defines gift giving as all about showing appreciation, we give people gifts to show them that we are grateful for them and value the role they play in our lives. To leave a lasting impression and build a bond with your recipient, use corporate gifting for Christmas. As you may know, giving gifts is a lovely and thoughtful gesture to help retain your colleagues and business partners, whilst also supporting the attraction of new ones, especially when your gifts are personalised.

As an employee or customer, it’s a great feeling to be rewarded and recognised and we can make that happen through our flexible gifting solutions based on an unrivalled range of experiential rewards. Why not liven up your employees’ work-life balance or your customers’ spare time and encourage your people to learn new skills and get inspired with fresh experiences this Christmas.

The Benefits

One of the key benefits of corporate gift giving is building and maintaining your relationships. Whether you’re developing relationships with employees, clients, or customers, your gift serves as a reminder of the recipient’s importance and an affirmation of your gratitude for your relationship with them.

Christmas is always a fantastic opportunity to show some love to the people that matter most to your business, but if you still need some convincing, here are additional great benefits of gift giving:

  • Express goodwill in general
  • To get your company image out there
  • Promote your products and services in a cost-effective way
  • An excuse to reach out to key business connections
  • Strengthen your company culture

Did you know that after receiving a gift from a company, 66% of people are able to recall the brand name a year on from receiving the gift. To put it simply, people will remember your company for their gift, and will always associate positivity with your brand!

Why do experiences make great corporate gifts?

We’re firm believers that the power of great gifting comes through giving experiences. Experience gifts are about making space for new discoveries, quality time together, with amazing stories for people to share after going on the experience. Experiences are memorable – anyone who goes on one remembers it, and the person they received it from, for years to come.

Here at Virgin Incentives, we are all about helping businesses build fantastic relationships with their employees and customers and Christmas time is one of the best times of the year to do that! If you’d like to gift an experience this Christmas, check out virginincentives.com