Points for Gold: Virgin Red Supports Air Ambulance Week

Virgin Red will match members’ donations to Air Ambulances UK from 5-11 September

Throughout Air Ambulance Week, 5-11 September, Virgin Red will double the cash value of member donations made  to Air Ambulances UK via Virgin Red. 

 Air Ambulances UK is one of 14 charity partners in Virgin’s rewards club. Members can choose to donate a minimum  of 1,000 Virgin Points to the charity, which will be converted into a cash donation which will then be matched during Air Ambulance Week.  

Air Ambulances UK is the national charity supporting the lifesaving work of the UK’s air ambulance charities,  enabling them to save even more lives every day.  

Air ambulance crews bring the Emergency Department to patients who have suffered a life-threatening or life-changing trauma or medical emergency, providing advanced critical care to save lives. Air ambulance charities are collectively dispatched to more than 100 lifesaving missions each day across the UK and each mission is funded almost entirely by the generosity of local communities.  

Emma Carter, Head of Fundraising and Sustainability, for Air Ambulances UK, comments:

“Air Ambulance Week is the one week in the year dedicated to recognising the lifesaving difference that air ambulance crews make in critical moments. We’d like to say a big thank you to Virgin Red and its members for supporting Air Ambulance Week. Life-changing medical emergencies can happen to anyone, anywhere at any time, so by supporting Air Ambulances  UK you are helping us to make sure the air ambulance will be there for you and your family and friends if you ever need it.”

Richard X Moore, Director of Partnerships at Virgin Red, says:

 “Air Ambulances UK has been part of our Points for Good category for nearly a year now, so we are proud to be able to show the charity some extra support during their flagship annual fundraising campaign.”


To find out more about Air Ambulances UK, visit

Find out more about Virgin Red and how to donate your Virgin Points at
https://www.virgin.com/virgin-red or download the Virgin Red app on your smartphone.

For further information:

Jodie Burton, Senior PR and Communications Manager, Virgin Red
07808 260774
Laura Weir, Press & Communications Officer, Virgin Red

Terms and Conditions for donations

  • Donations in Virgin Points will be converted into cash donations for Air Ambulances UK at a not-for-profit rate.
  • Virgin Red will double the cash value of donations to Air Ambulances UK via Virgin Red between 5-11 September 2022.
  • Charity donations via Virgin Red are facilitated by GoFundMe.Org.UK, a not for profit company.
  • Gift aid is not applicable on donations made in points.
  • Donations are not refundable and there are no transfers (i.e. you cannot transfer your donation to another charity).
  • The cash value of the points will be transferred to the charity for them to carry out their excellent work they do. Individual points cannot be traced back to particular items or projects.

Air Ambulances UK is a registered charity (08341197)

Virgin Red

Virgin Red, which launched in 2020 on an exclusive basis, is Virgin’s new rewards club. It’s the red thread connecting the Virgin family where members can earn on the everyday to save for the extraordinary. Virgin Red also makes it easy to support local communities, charities and the environment.

Virgin Red celebrates its members for living a life more Virgin – giving them exclusive access to rewards from the Virgin family and beyond. Virgin Red makes it really easy for members to earn and spend Virgin Points – Virgin’s universal currency which never expires. More information can be found at: https://www.virgin.com/about-virgin/latest/brand-new-rewards-club-virgin-red