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Journal - 12

Journal

  1. How to Create a Single Source of Truth for Your Benefits OfferingsBenefits programs often expand faster than the systems used to manage them. New providers are added, eligibility rules change, regional packages diverge, and…
  2. The Impact of Mobile Optimization on Loyalty Program SuccessA loyalty program may offer valuable rewards, but members judge it by how easily they can use it. If customers cannot check their balance, find an offer, or…
  3. Low House Edge Casino Games And The ViuViu ExperienceOnline casino content is becoming increasingly relevant to digital publishers, affiliate networks, loyalty specialists, and companies working in the wider…
  4. How to Negotiate Exclusive Gift Card Deals for MembersExclusive gift card partnerships can give members a clear commercial advantage while helping brands reach qualified buyers through a trusted business network.…
  5. Why trade shows matter when finding gifting supplier partnersFinding the right supplier in gifting requires more than comparing product catalogues and price lists. A partner may offer attractive merchandise, digital gift…
  6. How to Choose the Right Market Focus for Your Rewards BusinessA rewards business can serve many audiences: employers buying incentive programs, retailers seeking loyalty technology, consumers redeeming points, or brands…
  7. Turning Employee Incentives Into Stories People RememberEmployee incentives are often presented as products: gift cards, points, bonuses, merchandise, or recognition awards. Yet employees rarely remember the reward…
  8. How to Structure Tiered Pricing for Promotional ProductsPricing promotional products is rarely as simple as adding a margin to the supplier’s cost. A branded tote bag, employee welcome kit, drinkware set, or event…
  9. Using loyalty data to predict customer churnCustomer loyalty data can reveal weakening relationships long before a customer cancels, stops buying, or moves to a competitor. Purchase frequency, reward…
  10. What to Expect From a Talent Recruitment Audit for Your Marketing TeamMarketing performance depends on more than campaign ideas and channel expertise. The people behind brand strategy, content, demand generation, partnerships,…
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