Journal

  1. How to conduct a competitive analysis of gift card directoriesA competitive analysis of gift card directories shows how similar platforms attract members, generate commercial opportunities and present themselves to…
  2. Building Crisis Communications For Incentive ProgramsAn incentive program can strengthen engagement, sales performance and customer loyalty, yet it can also become a reputational risk when something goes wrong. A…
  3. Building charity partnerships around gift card promotionsCause-related gift card promotions can give customers a practical way to support a purpose while generating sales for a brand, retailer or rewards platform.…
  4. Smarter Employee Rewards Through Machine LearningEmployee rewards are becoming more personal, flexible and data-driven. Instead of giving every worker the same restaurant voucher or branded item, employers…
  5. Pricing Subscription Tiers for a Marketer-Focused Business DirectorySubscription-based business directories live or die on perception of value, and nowhere is that perception more sharply calibrated than in Australia, where…
  6. Building a Community Forum for Loyalty Program Managers to Share InsightsLoyalty programs in Australia have moved well beyond simple stamp cards and basic points schemes. Brands such as Qantas Frequent Flyer, Woolworths Everyday…
  7. Managing Gift Card Expiry Rules Across Global MarketsGift card expiry policies look simple until a programme reaches customers, employees, or partners in several countries. A date printed on a card may be lawful…
  8. Designing An Onboarding Kit For New Platform MembersThe first days a new member spends inside a directory platform shape whether they become an active participant or a silent listing. For B2B operators in the…
  9. Designing a points-based loyalty program for repeat B2B customersFor Australian procurement teams, the cost of replacing a key account can run into tens of thousands of dollars once sales hours, onboarding and credit checks…
  10. Measuring the Return on Investment From Industry Media FeaturesFor directory members operating in the gift card, loyalty, and employee incentives space, appearing in industry publications is often viewed as a…
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