Journal

  1. Building Loyalty Programs That Reflect Brand ValuesA loyalty program is more than a points ledger or a discount mechanism. It is a recurring set of promises between a brand and its customers, employees,…
  2. Understanding the regulatory landscape for incentive travel programsIncentive travel can motivate performance, strengthen relationships, and create memorable experiences for employees, sales partners, and customers. Yet the…
  3. How to Automate Employee Anniversary Rewards Without Losing the Human TouchEmployee anniversaries are meaningful moments in the employment journey. They give businesses a chance to recognize loyalty, celebrate contribution, and remind…
  4. Tangible and digital promotional products for modern brandsPromotional products remain a practical way for businesses to create recognition, strengthen relationships, and keep their brand visible after a meeting or…
  5. What B2B professionals look for in a membership platformB2B professionals in gift cards, employee incentives, loyalty, rewards, promotional products, and benefits need more than a company listing. They want a…
  6. Building Authority Through Media Features In The Gift Card IndustryTrust is a commercial advantage in the gift card industry. Buyers, employers, loyalty teams, retailers, and technology providers want to work with companies…
  7. Best practices for onboarding new partners into your supplier networkA strong supplier network gives companies access to dependable products, fresh ideas, competitive terms, and new routes to market. In the gift card, employee…
  8. Finding the right marketing recruitment consultantHiring marketing talent can become difficult when a business needs specialist skills, a short hiring timeline, or access to candidates who are not actively…
  9. Building More Inclusive Employee Rewards ProgramsEmployee rewards influence how people experience recognition, belonging, and opportunity at work. A program that appears generous on paper can still exclude…
  10. How Social Proof Drives Loyalty Software SalesLoyalty program software is a strategic purchase rather than an impulse buy. Buyers are committing budget, customer data, operational resources, and long-term…
The Gift Club invites you to sign up to their fortnightly newsletter

Covering global news, insights and thought leadership from the Gift Card, Loyalty, Rewards and Incentives Markets.

Click here to sign up

No thanks, I’m not interested!