Journal

  1. How to build a referral network within a loyalty communityA loyalty programme can deliver much more than repeat purchases. When members share useful recommendations, introductions and business opportunities, the…
  2. Why Gift Card Values Shape Behaviour and Brand PerceptionA gift card denomination is more than a number printed on plastic or displayed in a digital wallet. Its value influences how recipients feel, what they buy,…
  3. How to measure engagement in your employee rewards mobile appAn employee rewards app can become a valuable channel for recognition, incentives and benefits, but downloads alone say very little. A person may install the…
  4. Building a credible supplier code for promotional productsA supplier code of conduct for promotional products sets the standards a business expects from manufacturers, distributors, decorators, logistics providers,…
  5. How to Host a Virtual Networking Event for Directory MembersA well-run virtual networking event can turn a business directory into an active community. Instead of members simply appearing in a listing, they gain a…
  6. The Role Of Brand Ambassadors In B2B Rewards ProgramsB2B rewards programs have moved beyond points, discount codes and occasional promotional gifts. Buyers, channel partners, employees and clients now expect…
  7. Blackjack insurance regel explained for Dutch casino playersThe blackjack insurance regel describes a special wager offered when the dealer’s visible card is an ace. It is often presented as protection against a dealer…
  8. A Smarter Approach To Progressive Jackpot PlayProgressieve jackpot strategie is the practice of managing casino play around progressive jackpots, where prizes increase as players contribute to a shared…
  9. Integrating benefits platforms with Australian payroll systemsBenefits platforms have become a practical way for employers to manage employee discounts, recognition awards, salary packaging, wellbeing services, gift cards…
  10. A clearer path to plinko casino bonus researchDigital entertainment brands are increasingly competing through sharper offers, clearer user journeys, and more relevant content. For casino audiences in the…
The Gift Club invites you to sign up to their fortnightly newsletter

Covering global news, insights and thought leadership from the Gift Card, Loyalty, Rewards and Incentives Markets.

Click here to sign up