Journal

  1. Managing Employee Gift Card Tax Across US StatesEmployee gift cards look simple at the point of purchase, yet their tax treatment can become complicated when a business has staff in several jurisdictions. A…
  2. Designing A Referral Program That Rewards Both SidesA well-designed referral program can turn satisfied customers, business partners, and employees into a reliable source of qualified growth. The strongest…
  3. Turn customer success into new directory membershipsA strong customer success story can do far more than demonstrate that a product works. For a business directory or membership platform, it can show prospective…
  4. Building a stronger partner onboarding process for benefits matchmakingBenefits matchmaking services connect employers, reward providers, brokers, technology platforms and employee experience specialists. The quality of those…
  5. How to implement a real-time dashboard for loyalty programme metricsA real-time loyalty dashboard gives marketers, programme managers and commercial teams a shared view of customer behaviour as it happens. Instead of waiting…
  6. Writing a buyer's guide for corporate gift card programsA buyer's guide for corporate gift card programs helps procurement, HR, and marketing leaders cut through marketing language and pick a program that actually…
  7. Testing Gift Card Redemption Rates Across Audience SegmentsWhen a gift card programme underperforms, the usual suspects are blamed first: the brand, the card design, the retail partner. The reality, more often, is that…
  8. Building a subscription box model for promotional productsA subscription box for promotional products flips the traditional swag model. Instead of buying merchandise in bulk for a single campaign, businesses sign up…
  9. Connect Your Business Directory With LinkedIn for Better NetworkingA well-connected business directory can do more than display company profiles. When it works alongside LinkedIn, it can help gift card providers, incentive…
  10. Building a content calendar for a B2B rewards industry blogA content calendar is more than a spreadsheet of dates. For a blog serving the gift card, loyalty, employee incentives, and rewards sector, it acts as a…
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