Journal

  1. Multi-Channel Gift Card Campaigns That Resonate with Australian AudiencesThe Australian gift card market continues to expand as employers and brands recognise prepaid value as a flexible incentive. From retail corridors in Sydney…
  2. Using Net Promoter Scores to Evaluate Benefits Matchmaking ServicesWhen a benefits matchmaking platform pairs an Adelaide employer with a Perth reward supplier, or connects a Sydney HR director with a Brisbane incentive…
  3. Building Content Partnerships With Industry Influencers That LastThe way B2B buyers in the gifting, loyalty, and incentives space discover new suppliers has shifted. Procurement managers, HR leads, and marketing directors in…
  4. Building a matching algorithm for B2B introductions in your directoryA B2B directory becomes significantly more valuable when it helps members find the right commercial relationship, rather than simply displaying a long list of…
  5. Sourcing limited-edition promotional products for genuine exclusivityExclusivity has become one of the most reliable levers in B2B gifting and incentive work. When a recipient receives something they cannot easily find…
  6. Building a risk management plan for gift card theft and fraudGift cards have evolved from simple retail vouchers into a sophisticated payment instrument used by employers, loyalty programmes, and promotional campaigns.…
  7. How to Structure a Pilot for a New Rewards PlatformA pilot program gives a rewards platform a controlled setting in which to prove its value before a large-scale rollout. It allows a business to test the user…
  8. Using Behavioral Economics To Nudge Loyalty Program EngagementLoyalty programmes succeed when customers find them easy, relevant and rewarding at the right moment. A technically capable platform can still underperform if…
  9. How to optimise your directory site for voice searchVoice search is changing how business buyers discover suppliers, rewards platforms and employee benefit providers. Instead of typing short phrases such as…
  10. Creating a white paper on the future of employee incentivesEmployee incentives are moving well beyond annual bonuses and gift cards handed out at the end of a strong quarter. Employers are looking for reward programmes…
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