Press Releases

MINNEAPOLIS – August 17, 2022 – The Incentive Gift Card Council, a strategic industry group within the Incentive Marketing Association (IMA), announced it is now the Incentive Gift Card Coalition (IGCC). The new logo and name were unveiled to IGCC members at the IMA Summit last month followed by this week’s public announcement. “We’ve been a ‘council’ for over 20 years, and the word felt too far removed from the collaborative environment we all experience,” Benita Johnson, CPIM, Home Chef, IGCC immediate past president, said. “Our networking is outstanding. It’s more than sharing expertise and best practices. It’s about comradery and compassion. We know we are all in this together,” Johnson added.