The Value In Multi-Choice Gift Cards: A gift for the customer, the retailer & the distributor
There's a perception that gift cards are impersonal; a quick, easy-to-grab option with not much thought, but at The Card Network (TCN), we challenge this idea and instead see an opportunity to give something that is bigger, something that everyone actually wants: the freedom to choose. Research from Harvard indicates that happier people give more, that giving causes increased happiness and that in a lot of cases, it is often the giver rather than the receiver who reaps the biggest psychological gain from a gift. As many of us are navigating a new kind of normal after Covid-19, connecting with others is more important than ever – a simple “I'm thinking of you” can go a really long way.
